Who We Are

Driving Innovation, Empowering Businesses Worldwide

PYIE is an emerging technology-driven company focused on introducing internationally acclaimed tech brands to the Indian market. We bridge the gap between global innovation and Indian consumers by offering authentic products, reliable distribution, and localized support.

How it works

An integrated & effortless flow

One partner between your brand and every channel in India.

Global BrandYour products, ready for India
PYIEDistributor & Aggregator
Order placed Products delivered
PYIEManufacturing Hub

Reaching every channel

  • Marketplace partnershipAmazon, Flipkart
  • Retail chainsCroma, Reliance Digital, Vijay Sales
  • Quick commerceBlinkit, Zepto, Swiggy Instamart
  • D2C websitesBrand-owned online stores
  • PYIE retail chainExperiential flagship stores
  • PYIE app & websiteDirect to consumer

Our journey

Three decades of building India's tech infrastructure

  1. 1996

    Intex Technologies is founded

    An Indian consumer-electronics company built around accessible, reliable, technology-led products.

  2. 2001

    Manufacturing in India

    A domestic production commitment — well ahead of the national Make in India push.

  3. No. 1

    India's No. 1 mobile brand

    Earned through nationwide retail presence and sustained consumer trust, not a single campaign.

  4. 2016

    IPL franchise ownership

    Intex owned the Gujarat Lions in the Indian Premier League — nationwide brand visibility at the highest level of Indian sport.

  5. 1bn+

    Products sold

    One product sold every 5 seconds — consumer trust at volume.

  6. Today

    PYIE — Powered by Intex

    Taking global electronics and technology brands into India, from first shipment to nationwide scale.

Track record

A brand-building track record  track record, not just a distribution network

01 / 04
01

No. 1

India's No. 1 mobile brand

Intex became India's No. 1 mobile brand — a milestone earned through nationwide retail presence and sustained consumer trust, not a single campaign.

02

1bn+

IPL ownership

Intex owned the Gujarat Lions franchise in the Indian Premier League — India's biggest cricket league, watched by 1bn+ viewers annually — giving the group nationwide brand visibility at the highest level of Indian sport.

03

Celebrity endorsement campaigns

Celebrity endorsement campaigns run at national scale for flagship product launches.

04

5 sec

1 product sold every 5 seconds

Consumer trust at volume: 1 product sold every 5 seconds, 1 billion+ products sold to date.

Our Vision

Powering India’sTech-Driven Future

We envision PYIE as a trusted gateway for global technology brands entering India — enabling creators, professionals, businesses, and enthusiasts to experience innovation without borders.

  • Global brands, local trust
  • Seamless access to innovation
  • Empowering India’s digital ecosystem